When I first arrived at Kaman Industrial Technologies Corporation at eMarketing Specialist in 2013, the organization was doing very little to market to active customers (who had supplied their email addresses) via email. Emails were sent sporadically and either featured too many or too few calls to action. By implementing a robust email marketing strategy that included updated, consistently branded templates that adhered to HTML/CSS best practices, the organization was able to better utilize email as a means for communicating with customers. As Kaman Industrial Technologies Corporation grew through acquisition, I was able to implement an email marketing plan for the business group, which became known as Kaman Distribution Group.
Email communications included (but were not limited to):
- Monthly newsletters
- Quarterly magazines
- Sponsored products targeted to specific industries or customers
- Drip and automation campaigns that nurtured customers and entered them into lead generation systems as qualified leads
From 2013 to 2016, I maintained and cultivated the company’s email list, increasing the number of active opt-in subscribers by over 530% and the number of monthly email campaigns by 350%.
Note: All email communications were coded to be mobile responsive for desktop, tablet, and mobile devices.