WORK EXPERIENCE
July 2022 – Present
Senior Manager, Communications
Kaseya Limited, Norwalk, CT
Following the acquisition of Datto by Kaseya, transitioned to the Kaseya Corporate Communications team. Lead all internal communications at Kaseya, including those previously administered as Digital Workplace & Intranet Manager at Datto. Also responsible for leading non-marketing external corporate communications messaging to customers regarding acquisition integration efforts and projects, including launches of integrated support helpdesk ticketing system and consolidated ERP with new ecommerce store. Serve as a subject matter expert and advisor to c-suite leadership with regards to change management, employee benefits, and internal communications best practices. Additionally, write executive bylines for press publication and mentor junior staff.
January 2020 – July 2022
Digital Workplace & Intranet Manager
Datto, Inc., Norwalk, CT
Managed internal communications strategy at the Datto corporate level. Responsible for communications strategy associated with mergers and acquisitions, high visibility programs, and product launches. Worked with departments across the business to understand key internal audiences and create tailored messages to effectively reach all stakeholders. Leveraged analytics and benchmarking to assess trends in overall engagement and adoption, and understand how communications resonate with target audiences.
Achieved 100% employee adoption of new intranet platform within 90 days of launch. Sustained 92% monthly employee adoption; 35,000 monthly content views; 245 monthly pieces of content published; 470 monthly content engagements; and nearly 6,700 monthly searches on average in the 26 months following launch. Managed a cross-departmental team of 300 content contributors and microsite managers. Presented success metrics and guidance at several industry conferences.
January 2018 – January 2020
Senior Corporate Communications Specialist
Kaman Corporation, Bloomfield, CT
Set branding and communications strategy for the Kaman organization at the corporate level, working with senior executive leaders to create messaging content for both internal and external stakeholders. Travel often with senior leadership to locations around the globe understand business needs. Provide subject matter expertise on several committees across the organization to ensure effective internal communications to a diverse workforce comprised of both desk and non-desk workers. Implement major digital marketing and social media initiatives across the company.
August 2016 – January 2018
Corporate Communications Specialist
Kaman Corporation, Bloomfield, CT
Set internal and external communications strategy for Kaman Corporation, parent company to Kaman Aerospace and Kaman Distribution Groups. Worked with c-suite executives to create communications materials, presentations, and talking points for major company events. Liaised with stakeholders across the corporate, Aerospace, and Distribution businesses to ensure consistent messaging and branding throughout the global organization. Graduated from Kaman’s Rising Star Mentoring Program.
October 2013 – August 2016
eMarketing Specialist
Kaman Industrial Technologies Corporation, Bloomfield, CT
Managed, developed, and executed all digital marketing efforts for the Kaman Distribution Group, a $1.2 billion organization. Increased the number of active email subscribers by over 530% and monthly emails by 350%. Established and sustained a strong social media program, increasing followers by 5,600% over two years. Increased blog site visitors by over 530% and decreased bounces by 40% between 2014 and 2015.
May 2013 – October 2013
Social Media Marketing Intern
Kaman Industrial Technologies Corporation, Bloomfield, CT
Responsible for developing and administering the newly-established Kaman Industrial Technologies social media plan. Designed and launched the Industrial Knowledge Zone blog program. Increased Facebook reach by over 500% in less than one month, and attained highest overall social media engagement rates.
May 2012 – August 2012
Marketing Intern
Andor Technology, South Windsor, CT
Qualified, categorized, and assigned inbound leads to the sales funnel. Maintained and updated CRM while data mining to find potential customers for campaigns and leads. Researched Federal Government RFQ and other sales opportunities.
AREAS OF EXPERTISE
Analytics, Audience Segmentation, Branding, Content Marketing, Corporate Communications, CSS, Digital Strategy, Digital Workplace, Email Marketing, External Communications, HTML, Internal Communications, Interpersonal Communications, Intranet Strategy, Leadership, Negotiations, Project Management, Public Relations, Public Speaking, Research, Social Media, Stakeholder Management, Web Design, Writing
EDUCATION
Johns Hopkins University, May 2022
MBA, Leading Organizations
University of Connecticut, May 2013
Bachelor of Science, Business Marketing
Certificate in Global Business Leadership
MEMBERSHIPS
Datto Women in Technology
Member, 2020 – Present
Datto Connections Professional Networking Group
Steering Committee, 2020 – Present
International Association of Business Communicators
Member, 2019 – Present
IMA Women’s Leadership Group
Founding Member, 2017
Women Advocating Leadership at Kaman
Member, 2016 – 2019